IFSTY - IInternational Foundation of Sport, Tourism
This wasn’t just an organization — it was a movement. The foundation needed a visual and verbal identity that could speak to global partners, young leaders, athletes, and institutions alike
Sport, tourism, and youth — three powerful forces that shape culture, community, and opportunity.
When the International Foundation of Sport, Tourism, and Youth was founded, it had a bold purpose: to create global impact by empowering young people, promoting healthy lifestyles, and connecting nations through sport and travel.
Our task? Create a brand that could carry that vision across borders.
Our Approach:
We began by defining the brand’s core:
Movement, unity, opportunity, and youth-driven energy.
From there, we created a complete brand system:
- A logo that represents global connection, motion, and vitality
- A color palette that blends credibility (blues, neutrals) with youthful vibrancy (accent colors with energy)
- Typography and layout systems designed for both digital presence and international event branding
- A tone of voice that is inclusive, motivational, and future-focused
- Brand applications including event materials, digital templates, partner decks, and social media kits
We also built clear brand guidelines, so every team across countries could apply the identity consistently.
