The luxury market is visual, competitive, and emotionally driven. Arcon needed more than just nice photos — they needed a digital brand voice, a strategy, and a way to build trust and aspiration through every post.
Arcon isn’t just building another development — it’s shaping a new standard of luxury living in Ortachala, one of Tbilisi’s most promising districts. With panoramic views, modern architecture, and thoughtfully designed spaces, their new complex promises elegance at every level.
Our job?
To translate that vision into a powerful, polished social media presence that feels just as elevated.
The Challenge:
The luxury market is visual, competitive, and emotionally driven. Arcon needed more than just nice photos — they needed a digital brand voice, a strategy, and a way to build trust and aspiration through every post.
They were building a complex —
We were building the desire to live there.
Our Approach:
We developed a complete social media strategy centered around Arcon’s core values: elegance, exclusivity, and attention to detail.
Our content pillars included:
- Architectural storytelling – showcasing the design process, materials, and vision behind the Ortachala complex
- Lifestyle inspiration – framing the project as more than real estate: a home, a view, a future
- Progress updates – giving followers a sense of movement, momentum, and transparency
- Behind-the-scenes visuals – from construction to design mockups, adding depth and authenticity
- Targeted ad campaigns – driving interest, leads, and engagement from high-intent buyers
We designed a visual identity for social that matched the tone of the project: clean, sophisticated, and minimal, with an emphasis on quality over quantity.
