{"id":4413,"date":"2025-09-21T13:29:44","date_gmt":"2025-09-21T13:29:44","guid":{"rendered":"https:\/\/stujex.ge\/?post_type=portfolio&#038;p=4413"},"modified":"2025-09-30T10:11:47","modified_gmt":"2025-09-30T10:11:47","slug":"arcon-development","status":"publish","type":"portfolio","link":"https:\/\/stujex.ge\/ka\/portfolio\/arcon-development\/","title":{"rendered":"ARCON DEVELOPMENT"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4413\" class=\"elementor elementor-4413\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1529820d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1529820d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-76cf3798 sticky-sidebar\" data-id=\"76cf3798\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cf2e1eb aleft elementor-widget elementor-widget-wgl-double-heading\" data-id=\"4cf2e1eb\" data-element_type=\"widget\" data-widget_type=\"wgl-double-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgl-double-heading\"><div class=\"dblh__subtitle\"><span>ELEGANCE By Arcon<\/span><\/div><h3 class=\"dblh__title-wrapper\"><span class=\"dblh__title dblh__title-1\">The luxury market is visual, competitive, and emotionally driven. Arcon needed more than just nice photos \u2014 they needed a digital brand voice, a strategy, and a way to build trust and aspiration through every post.<\/span><\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6129b93\" data-id=\"6129b93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a5bae95 elementor-widget elementor-widget-image\" data-id=\"3a5bae95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"740\" src=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/ARCON_-Cover.jpg\" class=\"attachment-large size-large wp-image-4699\" alt=\"\" srcset=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/ARCON_-Cover.jpg 740w, https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/ARCON_-Cover-300x300.jpg 300w, https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/ARCON_-Cover-150x150.jpg 150w, https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/ARCON_-Cover-12x12.jpg 12w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-207aaa29 elementor-widget elementor-widget-text-editor\" data-id=\"207aaa29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Arcon isn\u2019t just building another development \u2014 it\u2019s shaping a new standard of luxury living in Ortachala, one of Tbilisi\u2019s most promising districts. With panoramic views, modern architecture, and thoughtfully designed spaces, their new complex promises elegance at every level.<\/span><\/p><p><span style=\"font-weight: 400;\">Our job?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> To translate that vision into a powerful, polished social media presence that feels just as elevated.<\/span><\/p><h3><span style=\"font-weight: 400;\">The Challenge:<\/span><\/h3><p><span style=\"font-weight: 400;\">The luxury market is visual, competitive, and emotionally driven. Arcon needed more than just nice photos \u2014 they needed a digital brand voice, a strategy, and a way to build trust and aspiration through every post.<\/span><\/p><p><span style=\"font-weight: 400;\">They were building a complex \u2014<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> We were building the desire to live there.<\/span><\/p><h3><span style=\"font-weight: 400;\">\u10e9\u10d5\u10d4\u10dc\u10d8 \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d0:<\/span><\/h3><p><span style=\"font-weight: 400;\">We developed a complete social media strategy centered around Arcon\u2019s core values: elegance, exclusivity, and attention to detail.<\/span><\/p><p><span style=\"font-weight: 400;\">Our content pillars included:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Architectural storytelling \u2013 showcasing the design process, materials, and vision behind the Ortachala complex<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lifestyle inspiration \u2013 framing the project as more than real estate: a home, a view, a future<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Progress updates \u2013 giving followers a sense of movement, momentum, and transparency<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behind-the-scenes visuals \u2013 from construction to design mockups, adding depth and authenticity<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targeted ad campaigns \u2013 driving interest, leads, and engagement from high-intent buyers<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">We designed a visual identity for social that matched the tone of the project: clean, sophisticated, and minimal, with an emphasis on quality over quantity.<\/span><\/p><p><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24690b7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24690b7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46d6c766\" data-id=\"46d6c766\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c38b732 elementor-widget elementor-widget-spacer\" data-id=\"7c38b732\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-423c063f col-3 col-tablet-2 col-mobile-1 elementor-widget elementor-widget-wgl-gallery\" data-id=\"423c063f\" data-element_type=\"widget\" data-widget_type=\"wgl-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgl-gallery\"><div class=\"wgl-gallery_items gallery-carousel\"><div class=\"wgl-carousel_wrapper\"><div class=\"wgl-carousel swiper wgl-carousel_swiper swiper-container\" data-swiper='{\"watchOverflow\":true,\"infinite\":true,\"variableWidth\":false,\"autoplay\":true,\"autoplaySpeed\":3000,\"speed\":3000,\"arrows\":false,\"dots\":false,\"adaptiveHeight\":false,\"responsive\":[{\"breakpoint\":1600,\"slidesToShow\":\"3\",\"slidesToScroll\":1},{\"breakpoint\":1201,\"slidesToShow\":\"3\",\"slidesToScroll\":1},{\"breakpoint\":768,\"slidesToShow\":\"2\",\"slidesToScroll\":1},{\"breakpoint\":280,\"slidesToShow\":\"1\",\"slidesToScroll\":1}]}' data-item-carousel='wgl_carousel_6a0c0a022fbc1'><div class=\"swiper-wrapper\"><div class=\"wgl-gallery_item-wrapper swiper-slide\"><a class=\"wgl-gallery_item\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-423c063f\" data-elementor-lightbox-title=\"Arcon 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDcwOCwidXJsIjoiaHR0cHM6XC9cL3N0dWpleC5nZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDhcL0FyY29uLTIuanBnIiwic2xpZGVzaG93IjoiYWxsLTQyM2MwNjNmIn0%3D\" href=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/08\/Arcon-2.jpg\"><img decoding=\"async\" class=\"wgl-gallery_image\" src=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/08\/Arcon-2-740x740.jpg\" alt=\"\" loading=\"lazy\"><\/a><\/div><div class=\"wgl-gallery_item-wrapper swiper-slide\"><a class=\"wgl-gallery_item\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-423c063f\" data-elementor-lightbox-title=\"Arcon 3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDcwOSwidXJsIjoiaHR0cHM6XC9cL3N0dWpleC5nZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDhcL0FyY29uLTMuanBnIiwic2xpZGVzaG93IjoiYWxsLTQyM2MwNjNmIn0%3D\" href=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/08\/Arcon-3.jpg\"><img decoding=\"async\" class=\"wgl-gallery_image\" src=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/08\/Arcon-3-740x740.jpg\" alt=\"\" loading=\"lazy\"><\/a><\/div><div class=\"wgl-gallery_item-wrapper swiper-slide\"><a class=\"wgl-gallery_item\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-423c063f\" data-elementor-lightbox-title=\"Arcon 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDc1MiwidXJsIjoiaHR0cHM6XC9cL3N0dWpleC5nZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDhcL0FyY29uLTEuanBnIiwic2xpZGVzaG93IjoiYWxsLTQyM2MwNjNmIn0%3D\" href=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/08\/Arcon-1.jpg\"><img decoding=\"async\" class=\"wgl-gallery_image\" src=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/08\/Arcon-1-740x740.jpg\" alt=\"\" loading=\"lazy\"><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a912156 elementor-widget elementor-widget-spacer\" data-id=\"3a912156\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>ELEGANCE By Arcon The luxury market is visual, competitive, and emotionally driven. Arcon needed more than just nice photos \u2014 they needed a digital brand voice, a strategy, and a way to build trust and aspiration through every post. Arcon isn\u2019t just building another development \u2014 it\u2019s shaping a new standard of luxury living in [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4699,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio-category":[50],"portfolio-tag":[],"class_list":["post-4413","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content-production"],"_links":{"self":[{"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio\/4413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/comments?post=4413"}],"version-history":[{"count":13,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio\/4413\/revisions"}],"predecessor-version":[{"id":4938,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio\/4413\/revisions\/4938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/media\/4699"}],"wp:attachment":[{"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/media?parent=4413"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio-category?post=4413"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio-tag?post=4413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}