{"id":4410,"date":"2025-09-29T13:24:41","date_gmt":"2025-09-29T13:24:41","guid":{"rendered":"https:\/\/stujex.ge\/?post_type=portfolio&#038;p=4410"},"modified":"2025-09-30T09:24:49","modified_gmt":"2025-09-30T09:24:49","slug":"international-foundation-of-sport-tourism-and-youth","status":"publish","type":"portfolio","link":"https:\/\/stujex.ge\/ka\/portfolio\/international-foundation-of-sport-tourism-and-youth\/","title":{"rendered":"IFSTY"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4410\" class=\"elementor elementor-4410\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48164ec7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48164ec7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6a702ed0 sticky-sidebar\" data-id=\"6a702ed0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72a59465 aleft elementor-widget elementor-widget-wgl-double-heading\" data-id=\"72a59465\" data-element_type=\"widget\" data-widget_type=\"wgl-double-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgl-double-heading\"><div class=\"dblh__subtitle\"><span>IFSTY - IInternational Foundation of Sport, Tourism <\/span><\/div><h3 class=\"dblh__title-wrapper\"><span class=\"dblh__title dblh__title-1\">\nThis wasn\u2019t just an organization \u2014 it was a movement. The foundation needed a visual and verbal identity that could speak to global partners, young leaders, athletes, and institutions alike\n<\/span><\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-54ff1513\" data-id=\"54ff1513\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cea0d5d elementor-widget elementor-widget-image\" data-id=\"4cea0d5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"740\" src=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/IFSTY-Cover.jpg\" class=\"attachment-large size-large wp-image-4854\" alt=\"\" srcset=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/IFSTY-Cover.jpg 740w, https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/IFSTY-Cover-300x300.jpg 300w, https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/IFSTY-Cover-150x150.jpg 150w, https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/IFSTY-Cover-12x12.jpg 12w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0ec1f3 elementor-widget elementor-widget-text-editor\" data-id=\"2f0ec1f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sport, tourism, and youth \u2014 three powerful forces that shape culture, community, and opportunity.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> When the <\/span><b>International Foundation of Sport, Tourism, and Youth<\/b><span style=\"font-weight: 400;\"> was founded, it had a bold purpose: to create global impact by empowering young people, promoting healthy lifestyles, and connecting nations through sport and travel.<\/span><\/p><h3><span style=\"font-weight: 400;\">Our task? <\/span><b>Create a brand that could carry that vision across borders.<\/b><\/h3><p><b>\u10e9\u10d5\u10d4\u10dc\u10d8 \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d0:<\/b><\/p><p><span style=\"font-weight: 400;\">We began by defining the brand\u2019s core:<\/span><span style=\"font-weight: 400;\"><br \/><\/span> <b>Movement, unity, opportunity, and youth-driven energy.<\/b><\/p><p><span style=\"font-weight: 400;\">From there, we created a complete brand system:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <\/span><b>\u10d3\u10d8\u10d6\u10d0\u10d8\u10dc\u10d8\u10e1 \u10d7\u10d8\u10d7\u10dd\u10d4\u10e3\u10da\u10d8 \u10d3\u10d4\u10e2\u10d0\u10da\u10d8<\/b><span style=\"font-weight: 400;\"> that represents global connection, motion, and vitality<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <\/span><b>color palette<\/b><span style=\"font-weight: 400;\"> that blends credibility (blues, neutrals) with youthful vibrancy (accent colors with energy)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Typography and layout systems<\/b><span style=\"font-weight: 400;\"> designed for both digital presence and international event branding<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <\/span><b>tone of voice<\/b><span style=\"font-weight: 400;\"> that is inclusive, motivational, and future-focused<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand applications including <\/span><b>event materials, digital templates, partner decks<\/b><span style=\"font-weight: 400;\">, and <\/span><b>social media kits<\/b><b><br \/><br \/><\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">We also built clear <\/span><b>brand guidelines<\/b><span style=\"font-weight: 400;\">, so every team across countries could apply the identity consistently.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d2c56aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d2c56aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f597fd8\" data-id=\"f597fd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22343ff elementor-widget elementor-widget-spacer\" data-id=\"22343ff\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47bcc3ab col-3 col-tablet-2 col-mobile-1 elementor-widget elementor-widget-wgl-gallery\" data-id=\"47bcc3ab\" data-element_type=\"widget\" data-widget_type=\"wgl-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgl-gallery\"><div class=\"wgl-gallery_items gallery-carousel\"><div class=\"wgl-carousel_wrapper\"><div class=\"wgl-carousel swiper wgl-carousel_swiper swiper-container\" data-swiper='{\"watchOverflow\":true,\"infinite\":true,\"variableWidth\":false,\"autoplay\":false,\"autoplaySpeed\":null,\"speed\":3000,\"arrows\":false,\"dots\":false,\"adaptiveHeight\":false,\"responsive\":[{\"breakpoint\":1600,\"slidesToShow\":\"3\",\"slidesToScroll\":1},{\"breakpoint\":1201,\"slidesToShow\":\"3\",\"slidesToScroll\":1},{\"breakpoint\":768,\"slidesToShow\":\"2\",\"slidesToScroll\":1},{\"breakpoint\":280,\"slidesToShow\":\"1\",\"slidesToScroll\":1}]}' data-item-carousel='wgl_carousel_6a0c1879349c3'><div class=\"swiper-wrapper\"><div class=\"wgl-gallery_item-wrapper swiper-slide\"><a class=\"wgl-gallery_item\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-47bcc3ab\" data-elementor-lightbox-title=\"IFSTY 3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDg1MywidXJsIjoiaHR0cHM6XC9cL3N0dWpleC5nZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDdcL0lGU1RZLTMuanBnIiwic2xpZGVzaG93IjoiYWxsLTQ3YmNjM2FiIn0%3D\" href=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/IFSTY-3.jpg\"><img decoding=\"async\" class=\"wgl-gallery_image\" src=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/IFSTY-3-740x740.jpg\" alt=\"\" loading=\"lazy\"><\/a><\/div><div class=\"wgl-gallery_item-wrapper swiper-slide\"><a class=\"wgl-gallery_item\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-47bcc3ab\" data-elementor-lightbox-title=\"IFSTY 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDg1MiwidXJsIjoiaHR0cHM6XC9cL3N0dWpleC5nZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDdcL0lGU1RZLTItMS5qcGciLCJzbGlkZXNob3ciOiJhbGwtNDdiY2MzYWIifQ%3D%3D\" href=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/IFSTY-2-1.jpg\"><img decoding=\"async\" class=\"wgl-gallery_image\" src=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/IFSTY-2-1-740x740.jpg\" alt=\"\" loading=\"lazy\"><\/a><\/div><div class=\"wgl-gallery_item-wrapper swiper-slide\"><a class=\"wgl-gallery_item\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-47bcc3ab\" data-elementor-lightbox-title=\"IFSTY 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDg1MSwidXJsIjoiaHR0cHM6XC9cL3N0dWpleC5nZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDdcL0lGU1RZLTEtMS5qcGciLCJzbGlkZXNob3ciOiJhbGwtNDdiY2MzYWIifQ%3D%3D\" href=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/IFSTY-1-1.jpg\"><img decoding=\"async\" class=\"wgl-gallery_image\" src=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/IFSTY-1-1-740x740.jpg\" alt=\"\" loading=\"lazy\"><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f34c4e elementor-widget elementor-widget-spacer\" data-id=\"39f34c4e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>IFSTY &#8211; IInternational Foundation of Sport, Tourism This wasn\u2019t just an organization \u2014 it was a movement. The foundation needed a visual and verbal identity that could speak to global partners, young leaders, athletes, and institutions alike Sport, tourism, and youth \u2014 three powerful forces that shape culture, community, and opportunity. When the International Foundation [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4875,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio-category":[59],"portfolio-tag":[],"class_list":["post-4410","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-branding"],"_links":{"self":[{"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio\/4410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/comments?post=4410"}],"version-history":[{"count":17,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio\/4410\/revisions"}],"predecessor-version":[{"id":4864,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio\/4410\/revisions\/4864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/media\/4875"}],"wp:attachment":[{"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/media?parent=4410"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio-category?post=4410"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio-tag?post=4410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}