{"id":4401,"date":"2025-09-24T13:26:44","date_gmt":"2025-09-24T13:26:44","guid":{"rendered":"https:\/\/stujex.ge\/?post_type=portfolio&#038;p=4401"},"modified":"2025-09-30T10:36:20","modified_gmt":"2025-09-30T10:36:20","slug":"akon","status":"publish","type":"portfolio","link":"https:\/\/stujex.ge\/ka\/portfolio\/akon\/","title":{"rendered":"ACON"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4401\" class=\"elementor elementor-4401\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e0b9d4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e0b9d4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-60962183 sticky-sidebar\" data-id=\"60962183\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fcd04a0 aleft elementor-widget elementor-widget-wgl-double-heading\" data-id=\"1fcd04a0\" data-element_type=\"widget\" data-widget_type=\"wgl-double-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgl-double-heading\"><div class=\"dblh__subtitle\"><span>ACON<\/span><\/div><h3 class=\"dblh__title-wrapper\"><span class=\"dblh__title dblh__title-1\">How do you design a brand for a company that refuses to do things the old way?<\/span><\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7cd874ad\" data-id=\"7cd874ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41694169 elementor-widget elementor-widget-image\" data-id=\"41694169\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"740\" src=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-08-19-at-16.36.57.jpeg\" class=\"attachment-large size-large wp-image-4610\" alt=\"\" srcset=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-08-19-at-16.36.57.jpeg 740w, https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-08-19-at-16.36.57-300x300.jpeg 300w, https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-08-19-at-16.36.57-150x150.jpeg 150w, https:\/\/stujex.ge\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-08-19-at-16.36.57-12x12.jpeg 12w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc6d376 elementor-widget elementor-widget-text-editor\" data-id=\"6cc6d376\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In an industry built on tradition, one company dared to think differently.<\/span><\/p><p><span style=\"font-weight: 400;\">This wasn\u2019t just another real estate developer \u2014 it was a novator, redefining how spaces are imagined, built, and lived in. With a bold vision, cutting-edge projects, and a focus on user-centered living, they weren\u2019t following trends \u2014 they were setting them.<\/span><\/p><p><span style=\"font-weight: 400;\">Our role?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Create a brand that could carry that ambition.<\/span><\/p><h3><span style=\"font-weight: 400;\">The Challenge:<\/span><\/h3><p><span style=\"font-weight: 400;\">How do you design a brand for a company that refuses to do things the old way?<\/span><\/p><p><span style=\"font-weight: 400;\">This client needed a visual and verbal identity that felt modern, intelligent, and refined \u2014 while still grounded enough to earn trust in a traditionally conservative market.<\/span><\/p><p><span style=\"font-weight: 400;\">They wanted to stand out \u2014 but with purpose.<\/span><\/p><h3><span style=\"font-weight: 400;\">\u10e9\u10d5\u10d4\u10dc\u10d8 \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d0:<\/span><\/h3><p><span style=\"font-weight: 400;\">We developed a full identity system:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A logo that\u2019s minimal, bold, and forward-leaning \u2014 built on architectural precision and movement<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A color palette that blends tech-inspired tones with urban warmth<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A clean, structured typography system to reflect clarity and control<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A tone of voice that\u2019s confident, visionary, and future-facing \u2014 yet human<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Applications for social, signage, pitch decks, and sales materials that bring consistency across every touchpoint<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Every design decision was made to reflect the company\u2019s mindset: ahead of the curve, but grounded in impact.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33c3db53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33c3db53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a1910ac\" data-id=\"7a1910ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element 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data-swiper='{\"watchOverflow\":true,\"infinite\":true,\"variableWidth\":false,\"autoplay\":true,\"autoplaySpeed\":3000,\"speed\":3000,\"arrows\":false,\"dots\":false,\"adaptiveHeight\":false,\"responsive\":[{\"breakpoint\":1600,\"slidesToShow\":\"3\",\"slidesToScroll\":1},{\"breakpoint\":1201,\"slidesToShow\":\"3\",\"slidesToScroll\":1},{\"breakpoint\":768,\"slidesToShow\":\"2\",\"slidesToScroll\":1},{\"breakpoint\":280,\"slidesToShow\":\"1\",\"slidesToScroll\":1}]}' data-item-carousel='wgl_carousel_6a0c0aaeeef95'><div class=\"swiper-wrapper\"><div class=\"wgl-gallery_item-wrapper swiper-slide\"><a class=\"wgl-gallery_item\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-649fb8b9\" data-elementor-lightbox-title=\"Acon 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDcxMywidXJsIjoiaHR0cHM6XC9cL3N0dWpleC5nZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDhcL0Fjb24tMS5qcGciLCJzbGlkZXNob3ciOiJhbGwtNjQ5ZmI4YjkifQ%3D%3D\" 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class=\"wgl-gallery_item\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-649fb8b9\" data-elementor-lightbox-title=\"Acon 3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDgwMywidXJsIjoiaHR0cHM6XC9cL3N0dWpleC5nZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDhcL0Fjb24tMy5qcGciLCJzbGlkZXNob3ciOiJhbGwtNjQ5ZmI4YjkifQ%3D%3D\" href=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/08\/Acon-3.jpg\"><img decoding=\"async\" class=\"wgl-gallery_image\" src=\"https:\/\/stujex.ge\/wp-content\/uploads\/2025\/08\/Acon-3-740x740.jpg\" alt=\"\" loading=\"lazy\"><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17319223 elementor-widget elementor-widget-spacer\" data-id=\"17319223\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>ACON How do you design a brand for a company that refuses to do things the old way? In an industry built on tradition, one company dared to think differently. This wasn\u2019t just another real estate developer \u2014 it was a novator, redefining how spaces are imagined, built, and lived in. With a bold vision, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4807,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio-category":[59],"portfolio-tag":[],"class_list":["post-4401","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-branding"],"_links":{"self":[{"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio\/4401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/comments?post=4401"}],"version-history":[{"count":14,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio\/4401\/revisions"}],"predecessor-version":[{"id":4942,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio\/4401\/revisions\/4942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/media\/4807"}],"wp:attachment":[{"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/media?parent=4401"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio-category?post=4401"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/stujex.ge\/ka\/wp-json\/wp\/v2\/portfolio-tag?post=4401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}