MARDIELLI had experience, reputation, and finished buildings — What they needed was a growth strategy built for today’s real estate market. The kind that connects systems, teams, and messaging — from CRM to social media, from lead generation to sales management.
Mardielli – growth Strategy
For over a decade, MARDIELLI has been a trusted name in Georgian real estate. With multiple completed projects and a reputation for quality, the company had laid a strong foundation in the market.
But even the most established builders need new tools to grow.
That’s where we came in — not just to promote, but to transform how MARDIELLI approaches sales, marketing, and customer relationships.
ჩვენი მიდგომა:
We delivered a full-cycle growth marketing strategy, designed to align internal systems with external performance:
1. CRM & Sales Optimization
We started with the core: building and implementing a CRM system tailored to MARDIELLI’s sales process — giving their team better visibility into leads, follow-ups, and customer journeys.
2. Marketing Infrastructure
We structured a content and campaign engine that fuels performance:
Production marketing: Photo, video, and copy that reflect quality and trust
Social media & ads: Targeted, data-backed communication across platforms
Project storytelling: Turning square meters into lifestyle aspirations
3. Sales Process Support
We aligned marketing and sales with tools, training, and reporting — helping the team close deals more efficiently and track every lead from ad click to contract.
